Socios, the blockchain-based platform answerable for tokenizing many well-liked sports activities franchises, has mentioned the Philadelphia 76ers basketball staff might be becoming a member of its roster.
In a Thursday announcement from Socios, the platform mentioned as a part of the partnership the 76ers, or the Sixers, will combine branding from the fan token web site throughout the bodily and digital house. Socios will seem on screens within the staff’s house venue, the Wells Fargo Heart in Philadelphia, in addition to on its web site and social media.
Alexandre Dreyfus, CEO of Socios and blockchain-based sports activities platform Chiliz, mentioned this was the primary time the platform had partnered with a Nationwide Basketball Affiliation franchise. He hinted basketball followers would possibly see fan tokens for the Sixers as a part of the agency’s aim of “transitioning passive followers into energetic followers.”
Along with the NBA staff, the NHL’s New Jersey Devils introduced the same advertising partnership with Socios in April. The platform has mentioned it should launch fan tokens for the Ultimate Fighting Championship and System 1 racing groups Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain.
Whereas Chiliz by means of Socios has fashioned partnerships with main names in sports activities to launch fan tokens, Dapper Labs’ NBA Prime Shot has the backing of prominent basketball players together with Michael Jordan, Alex Caruso, and Kevin Durant. As of March, the digital collectible platform had reportedly grossed $483 million in gross sales with greater than 802,000 customers.