Atari has introduced the creation of a brand new blockchain division as a part of an organizational shuffle throughout the firm.
In a press assertion issued on Tuesday, the gaming behemoth revealed the creation of two new divisions — Atari Gaming and Atari Blockchain.
The previous will concentrate on persevering with the developmental work on Atari’s catalog of fashionable retro gaming titles in addition to the rebooted VCS consoles.
As a part of the announcement, Atari additionally revealed that present CEO Frédéric Chesnais will head the Atari Blockchain division whereas Wade J. Rosen will take over as the brand new firm chief government. Earlier than the announcement, Rosen was the chairman of Atari’s board of administrators.
For Atari Blockchain, the communique revealed that the brand new division will concentrate on tapping the rising alternatives on the intersection of gaming and blockchain expertise. With an estimated 2.7 billion avid gamers the world over, the gaming business is usually recognized as being primed for blockchain disruption.
In line with the announcement, Atari Blockchain will work on integrating the Atari Token (ATRI) throughout the firm’s gaming ecosystem. This deliberate integration will reportedly cowl Atari-based blockchain video games in addition to the digital token financial system within the VCS.
Atari Blockchain will even be chargeable for main the corporate’s involvement within the non-fungible token area.
Atari launched its ATRI token again in November 2020 after raising about $1.5 million in a private sale round. Even earlier than launching its token, Atari has been concerned within the crypto and blockchain area. In 2018, its holding firm Atari SA announced plans to invest in cryptocurrencies.
The gaming large chargeable for pioneering residence online game consoles within the Seventies has additionally partnered with a couple of startups working throughout the blockchain gaming and NFT metaverse landscapes.
As beforehand reported by Cointelegraph, Atari partnered with blockchain gaming ecosystem Enjin in December 2020 to combine the previous’s iconic IP and licenses to the latter’s platform.
In March, Atari additionally partnered with Decentral Video games to create a virtual casino.